Three quick calculators to find where enquiries are being lost, what each admission costs you, and how many enquiries you need to fill your seats. Nothing you type is saved or sent anywhere.
Enter last season's numbers (or this season's so far) to see where parents drop off between the first enquiry and the final admission.
Calls, WhatsApp, forms, walk-ins
Parents who toured the school
Forms bought or submitted
Fees paid, seat confirmed
Enquiry → campus visit
45%
Campus visit → application
61%
Application → admission
73%
Overall: enquiry → admission
20%
Your biggest drop is enquiry → campus visit (45%, 110 families lost). Improving this one step usually adds more admissions than buying more enquiries.
Add up everything you spent on admissions marketing for the season: ads, hoardings, pamphlets, agency fees, events. Then see what each enquiry and each admission really cost.
For the whole admission season
Optional: tuition fee for one year
Cost per enquiry
₹750
Cost per admission
₹3,750
First-year fees from these admissions
₹24,00,000
Fees earned per ₹1 spent
₹16.0
Most children stay several years, so the real value of each admission is higher than the first-year figure shown here.
Work backwards from your empty seats. Use the overall conversion rate from the first calculator, or 20% if you are not sure yet.
Across all grades
Optional: from the cost calculator
Enquiries you need
300
Enquiries needed per week
19
Estimated marketing budget
₹2,25,000
If you raise your conversion rate from 20% to 25%, you would need 240 enquiries instead of 300.
Share your figures with us and we'll show you which step to fix first, whether that's faster replies to enquiries, better campus visits or a stronger Google presence.