Practical checklists, scripts and templates for principals and school owners, written by a former school owner and principal. Download any guide free, no sign-up needed.
18 free PDF guides
The 7 steps every family goes through before enrolling, what they feel at each step, and where most schools lose them.
Download free PDF: The Parent Journey MapWhat your front desk says when a parent calls, step by step, with the WhatsApp message to send after the call.
Download free PDF: Admission Enquiry Call ScriptWarm, ready-to-send messages for every step of an admission enquiry, from the first reply to the welcome message.
Download free PDF: 10 WhatsApp Reply TemplatesA Day 0 to Day 30 follow-up plan with example messages, for every family that says "we'll think about it".
Download free PDF: Admission Follow-Up ChecklistA quick self-check: Google reviews, real photos, admission process, transport and WhatsApp replies.
Download free PDF: 5 Things Parents Check Before They VisitThe most common reasons enquiries don't turn into admissions, a fix for each one, and a simple score for your school.
Download free PDF: 7 Reasons Parents Enquire but Never EnrolA clear fee table layout, the 5 fee questions to answer upfront, and what to say when a parent says the fee is too high.
Download free PDF: Fee Explainer Template15 questions parents ask before admission, ready for your website, Google profile and Instagram highlights.
Download free PDF: School FAQ Page TemplateEverything to do 4 weeks before, 2 weeks before, the day before, on the day and after your Open House.
Download free PDF: Open House Planning ChecklistSet up, improve and keep your school's Google Maps listing active, including how to reply to a negative review.
Download free PDF: Google Business Profile Checklist for SchoolsOpen your school website on your phone and score it on the 10 things parents look for first.
Download free PDF: 10-Point School Website CheckWhen to ask parents for reviews, the WhatsApp message to send, a QR card for your reception and how to reply.
Download free PDF: Google Review Request KitIs your school visible, real, responsive and proven online? Tick, count and find your weakest pillar.
Download free PDF: The 4 Pillars Self-CheckFour weeks to get found, reply fast, build trust and turn enquiries into admissions, with the 3 numbers to track.
Download free PDF: 30-Day Admissions Action PlanA month-by-month admissions marketing plan from November to June.
Download free PDF: Admissions Calendar 2027–28Common beliefs that hold schools back, the truth, and what to do instead.
Download free PDF: 10 School Marketing MythsTen weeks of ideas at 3 posts a week: classroom moments, people and stories, and useful tips for parents.
Download free PDF: 30 Instagram Post Ideas for SchoolsThe 3 questions to ask, a caption template and a post layout for featuring your teachers.
Download free PDF: Teacher Spotlight TemplateBook a free consultation and we'll look at how your school comes across to parents online, from Google to WhatsApp, and where you're losing admissions.